Driving innovation & growth through a blend of product, brand & business strategy.
I work collaboratively across organisations & departments. My strength lies in connecting people and aligning goals in order to deliver excellence.
With deep experience in FMCG and Retail, I have successfully led strategic initiatives and delivered practical solutions for both B2B and B2C clients.
My expertise in concept development, team leadership, and strategic planning across both commercial projects as well as the art world and museums brings a creative, cross-disciplinary perspective to fostering innovation.
KFC
Developing an interactive experience which combines the heritage of African storytelling, with packaging design that linked to built-in mobile technology. This reconnected families to one…
Delivery Hero
Creating & building virtual restaurant brands for one of the world’s largest food delivery companies, adding value to their platforms to be the best.
Jack Wolfskin
Expressing the spirit of adventure in a true activewear brand. Following the momentum of the ‘Pay with your Story’ initiative, the next strategic step was…
Barclays & Absa Bank
It is really tough being a bank right now, especially when trying to up-sell to clients who are actually over-sold to. In nurturing our client…
Hakro
Helping a corporate fashion brand, with over 50 years of expertise in the textile sector, show their commitment to quality and sustainability in this fast-fashion…