I am

a strategic designer
& creative lead

I have a wide-ranging background, across small dynamic startups, scale-ups and iconic industry leaders such as Delivery Hero, Ogilvy, Interbrand, Designaffairs for clients like Barclays, KFC, Ritter Sport and Jack Wolfskin.

With deep experience in FMCG and Retail, I have successfully led strategic initiatives and delivered practical solutions for both B2B and B2C clients. My expertise in concept development, team leadership, and strategic planning within museums and the art world also brings a creative, cross-disciplinary perspective to commercial challenges, fostering innovation.

Capabilities

Connecting the dots.

I am passionate about projects that inspire positive change for people & our planet.

I work collaboratively across the organisation and departments connecting people and aligning goals in order to deliver excellence.

I love putting the right people together in cross-functional teams. Working together & leading them to make things happen – from research and strategy to design implementation.

My approach is about doing the right things for the right reasons, while keeping the customer and the organisation interests at the center, providing value at each step.
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Freelance

Collaborations

01.

Humanist

humanist.africa Their work is built on a deep understanding of human behavior and strategic decision-making, enabling them to design innovative, results-driven strategies that align with Africa’s Sustainable Development Goals (SDGs). We help businesses transform their challenges into opportunities, creating shared value for companies and communities.

02.

Addictlab

addictlab.com Addictlab is a bottom-up and self-managed cultural platform, that guests creative thinkers from all disciplines and cultures, aiming to create a global display for cultures and ideas through networking, to improve local talents empowerment, and to create sustainable change.

03.

Migration Matters:

migrationmatters.me They foster a nuanced conversation around migration through educational media, dialogue, and training.

04.

Studio H

studio-h.co.za culinary-minded experience and brand design studio.

05.

Big Blue

bigblue.co.za Proudly South African Clothing brands & product creation.

05.

Edgars

edgars.co.za is a major South African department store franchise, that offers a wide range of clothing, shoes, beauty products, homeware, and more, with a focus on accessible fashion and beauty for the mass markets.

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