Hakro
Helping a corporate fashion brand, with over 50 years of expertise in the textile sector, show their commitment to quality and sustainability in this fast-fashion world through innovation.
Known for quality, durability, and sustainability, the brand consistently aims to offer an alternative to fast fashion through long-lasting, ethically produced clothing. To support its continued growth and position in the B2B space, HAKRO needed a brand system that could operate at scale—visually, technically, and structurally. As lead agency, we helped define and implement core brand tools and platforms across digital, spatial, and print—ensuring consistency, usability, and readiness for future needs.
Together, the projects shown here created a cohesive, scalable brand system that allows HAKRO to communicate clearly, operate efficiently, and maintain long-term relevance in a competitive B2B market. By combining visual identity, technical systems, and content infrastructure, we helped set the foundation for a brand that is both current and built for the future.
Enabling the brand to keep up with technology
We led the complete relaunch of hakro.com, building a flexible TYPO3-based site that could manage the brand’s extensive product range without compromising performance or design integrity. The platform integrates with external systems and works across devices and channels, ensuring a smoother customer journey while maintaining a clear brand presence.
The result is a technical foundation that simplifies content management and supports long-term scalability.
A tool to inspire
customers & dealers of
corporate fashion.
The HAKRO product catalogue – a powerful, 300-page style manifesto quickly captures the imagination with its evocative images and atypical poses. The catalogue supplies detailed information which is never excessive, yet serves to highlight the products, as well as being a tool to inspire retailers.
Bringing the brand to life in a physical space.
To extend the HAKRO brand into spatial environments, we developed a modular exhibition concept based on a black frame structure that can adapt to different trade fair formats.
The architecture prioritizes product visibility while aligning with the brand’s sustainability values—many components are designed for repeated use. The system ensures that every appearance reflects the same level of quality and consistency as other brand touchpoints.
Communicating strategy and accountability.
We translated HAKRO’s deep commitment to sustainability into a compelling, climate-neutral print publication. Designed in a modern editorial format, the report provided insights into key impact areas, strategic measures, and future goals—establishing transparency and reinforcing brand integrity far beyond the fashion industry.
