Constitution Hill Museum
Constitution Hill is a living museum that tells the story of South Africa’s journey to democracy. Once a prison and military fort, it now houses the country’s Constitutional Court, which upholds the rights of all citizens. Few places in South Africa hold as much collective memory: Nelson Mandela, Mahatma Gandhi, Joe Slovo, Albertina Sisulu, Winnie Madikizela-Mandela, and Fatima Meer all served time here. Over its 100-year history, the site imprisoned tens of thousands of people—men, women, and even children of all races and political beliefs. In this way, the history of every South African is reflected within its walls.
We had the privilege of developing the brand strategy for Constitution Hill and expanding its identity through a series of diverse projects. This included workshops, events, and installations—all designed to engage the public and activate the space in new ways. My role was to ensure that every project aligned with our strategic vision for the brand.
We crafted a unified and meaningful brand expression that connected Constitution Hill’s powerful history with its evolving role as a civic and cultural space. Through considered strategy and creative direction, we helped bring coherence to a wide range of initiatives while staying true to the site’s deep significance.