Delivery Hero
Creating & building virtual restaurant brands for one of the world’s largest food delivery companies, adding value to their platforms to be the best.
At the peak of Covid, Delivery Hero needed to react and grow extremely fast to gain maximum market share on their food delivery platforms/apps.
My role was to create & manage over 15 new virtual restaurant brands from concept to launch to global roll-out.
I did this by building a 3 tier brand system that simplified brand complexity at different stages of brand building. The results were added value to the Delivery Hero platforms by being able to react faster to food trends and offer customers a wider choice of restaurants.
• Strengthened Market Position through Product Diversification
By curating a wider portfolio of virtual restaurant brands, Delivery Hero expanded its market share, attracted new customer segments, and increased order frequency—creating a distinct competitive edge across platforms.
• Scaled Profitability via Brand-Led Growth
Delivery Hero increased profitability by scaling virtual brands, supported by efficient partner training tools and strengthened internal brand engagement—driving growth without the need for physical expansion.
• Enhanced Operational Agility
A structured, tiered brand system enabled fast responses to food trends and simplified management across markets.
• Improved Customer Satisfaction Diverse offerings aligned with customer preferences, boosting satisfaction and retention, supported by more targeted and engaging marketing.
• Positioned as an Industry Innovator Rapid adaptation to demand solidified Delivery Hero’s market leadership and future-proofed its business model.
• Data-Driven Strategy Cross-brand analytics empowered more precise trend forecasting and strategic decision-making—turning brand data into a powerful engine for continuous innovation and market alignment.
• Managed Challenges Effectively Differentiated brand tiers minimised competition among brands, and quality controls ensured consistency across markets, building customer loyalty.
